News about retail execution, visual merchandising, in-store marketing and much more
Omnichannel – the new gear of retail
Our daily lives and expectations are tied to two worlds, the physical touchpoints and the digital world. And even though some of us have a special place in our hearts for the more tangible encounters, unconsciously we tend to enjoy them even more when served with efficiency and speed of the digital world.
Creating retail success stories – 5 tips to effective visual merchandising
Are you thinking of the competitive aspects of your retail business now and in the future? Or perhaps you are keen on taking the visual experience of your retail locations to a new level? We gathered five interesting tips how to raise the bar in retail marketing, visual merchandising and overall customer experience. 1. Inspired […]
AI boosts monitoring of in-store marketing
AI can now be used for increasingly complex tasks. It is no longer a big budget expense or restricted to big companies.
Towards better in-store marketing
According to an old saying, a chain is only as strong as its weakest link. In an in-store marketing campaign, the links are stores and national campaigns can include hundreds of them.
Be prepared for springtime sales
Spring is a great time for retail and therefore in-store marketing, when the warm weather inspires consumers to shop for the summer season. In-store marketing not only differentiates retailers, it also makes shoppers aware of products they’d never even thought of buying.